Getting to YES: Negotiating Agreement Without Giving In (4)
The Fourth Principle: Insist on Using Objective Criteria The first three principles of principled negotiation—separating the people from the problem, focusing on interests, and inventing options for mutual gain—are designed to transform a negotiation from an adversarial confrontation into a collaborative problem-solving process. They help to create a positive atmosphere, identify the real issues, and generate a rich menu of possible solutions. However, even with the best will in the world, negotiators will almost always face moments where their interests are in direct conflict. A buyer wants a lower price, a seller a higher one. A union wants a larger