User Scrolling Behavior
Based on the available data, approximately 71% of users scroll down to the second fold on a typical content page4. However, it’s important to note that user engagement decreases as they scroll further down the page. The distribution of user attention on web pages is as follows: 57% of page-viewing time is spent above the fold (the first screenful of content)23 17% of page-viewing time is spent on the second screenful of content23 The remaining 26% is spread along the rest of the page, with a slight increase towards the footer2 While a significant portion of users do scroll beyond