How does scroll behavior differ between mobile and desktop users
Mobile and desktop users exhibit different scrolling behaviors due to several factors: Scroll depth: Mobile users tend to scroll further down pages compared to desktop users2. This behavior is often referred to as the “Facebook Phenomenon,” where mobile users scroll more extensively without fully absorbing the presented information2. Scroll speed: Mobile users typically scroll faster due to the smaller screen size, covering more content with each swipe compared to desktop users4. Engagement patterns: While both mobile and desktop users focus more on content above the fold, mobile users are more likely to explore beyond it: 81% of viewing time is