The Next Millionaire Next Door (2): Social Forces Dictate Your Consumption Norms
Your Ability to Build Wealth is Powerfully Shaped by Your Choice of Spouse, Friends, and Neighborhood, as These Social Forces Dictate Your Consumption Norms and Either Support or Sabotage Your Financial Discipline. While the first foundational argument of the book deals with the internal battle of rejecting financial myths, this second argument focuses on the critical external factors that shape our financial lives. The authors contend that building wealth is not a solitary endeavor conducted in a vacuum. Rather, it is an undertaking deeply influenced by the social ecosystem we inhabit. The book argues that three specific choices—who you marry,