夢的解析

佛洛伊德認為夢的本質是什麼? 佛洛伊德認為夢並非隨機或毫無意義的精神活動,而是一種有其結構和意義的心…

Read more

Free Trade Under Fire

自由貿易的基本論點是什麼?亞當·斯密的觀點在今天看來是否仍然適用? 亞當·斯密主張建立一個「自然的自…

Read more

人工智慧蛇油

人工智慧的「蛇油」指的是什麼?為什麼需要警惕它?「人工智慧蛇油」指的是那些被過度宣傳、實際上並不可…

Read more

媒體失效的年代

新聞業的未來走向為何? 作者認為,新聞業不應再將自身視為內容生產者,而應轉型為服務業,專注於協助個人…

Read more

Mom Test

1. 為什麼不應該直接問別人(包括自己的媽媽)你的創業點子是不是個好主意? 直接詢問「你覺得這是個好…

Read more

How does scroll behavior differ between mobile and desktop users

Mobile and desktop users exhibit different scrolling behaviors due to several factors: Scroll depth: Mobile users tend to scroll further down pages compared to desktop users2. This behavior is often referred to as the “Facebook Phenomenon,” where mobile users scroll more extensively without fully absorbing the presented information2. Scroll speed: Mobile users typically scroll faster due to the smaller screen size, covering more content with each swipe compared to desktop users4. Engagement patterns: While both mobile and desktop users focus more on content above the fold, mobile users are more likely to explore beyond it: 81% of viewing time is

User Scrolling Behavior

Based on the available data, approximately 71% of users scroll down to the second fold on a typical content page4. However, it’s important to note that user engagement decreases as they scroll further down the page. The distribution of user attention on web pages is as follows: 57% of page-viewing time is spent above the fold (the first screenful of content)23 17% of page-viewing time is spent on the second screenful of content23 The remaining 26% is spread along the rest of the page, with a slight increase towards the footer2 While a significant portion of users do scroll beyond