Based on the available data, approximately 71% of users scroll down to the second fold on a typical content page4. However, it’s important to note that user engagement decreases as they scroll further down the page.
The distribution of user attention on web pages is as follows:
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57% of page-viewing time is spent above the fold (the first screenful of content)23
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17% of page-viewing time is spent on the second screenful of content23
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The remaining 26% is spread along the rest of the page, with a slight increase towards the footer2
While a significant portion of users do scroll beyond the first fold, engagement tends to drop off sharply after the second screenful of content. About 74% of the total viewing time is spent in the first two screenfuls, up to 2160 pixels3.
It’s worth noting that user behavior can vary depending on factors such as content quality, design, and device type. Compelling above-the-fold content and clear visual cues can encourage users to scroll further down the page6.
Citations:
- https://blog.chartbeat.com/2013/08/12/scroll-behavior-across-the-web/
- https://www.path.ie/news/engage-more-convert-better-optimise-for-user-scroll-behaviour
- https://www.nngroup.com/articles/scrolling-and-attention/
- https://yump.com.au/blog/do-people-scroll-below-the-fold
- https://blog.chartbeat.com/2016/08/10/scrolling-in-the-deep/
- https://www.theedigital.com/blog/fold-still-matters
- https://www.nngroup.com/articles/scrolling-and-attention-original-research/
- https://victoriaandco.digital/journal/beware-the-scroll-real-statistics-on-scrolling-and-user-experience