Study Tour – User Needs 2.0 – Berlingske
The Integration of Commercial Audience Development into Editorial Workflows is Essential for Survival, yet Faces Deep Cultural Resistance in Legacy Media. The first core argument derived from the presentation centers on the structural and cultural convergence of commercial goals and editorial integrity. Lars, who occupies a hybrid role within the commercial department but works intimately with the newsroom, articulates a fundamental tension in modern media: the necessity of audience development as a discipline that is not “business,” but rather a core function of journalism itself. This argument posits that for a legacy organization like Berlingske—which has existed for 276 years