The Psychology of Money (5): Getting Wealthy vs. Staying Wealthy

Main Argument 5: Getting Wealthy vs. Staying Wealthy

A critical, and often tragically overlooked, principle in finance is that getting wealthy and staying wealthy are two entirely different skills, governed by completely different mindsets and rules. Housel argues that the strategies that build fortunes are often the very opposite of the ones that preserve them. Getting money requires taking risks, being optimistic, and putting yourself out there. It is an act of offense. But keeping money is a defensive game. It requires humility, fear, frugality, and a deep-seated paranoia that what you’ve made can be taken away just as quickly as it was earned. The failure to distinguish between these two disciplines is why history is littered with stories of fortunes made and lost in a flash. The single most important financial skill, therefore, is not growth or genius, but survival. The ability to stick around for a long time, without wiping out or being forced to give up, is what makes the biggest difference, as it is the only way to allow the magic of compounding to work.

This argument is a direct and necessary follow-up to the power of compounding. If compounding requires an uninterrupted, multi-decade runway to perform its miracles, then the skill of ensuring that runway remains clear—the skill of not blowing up—becomes paramount. Housel uses the dramatic tales of market speculators and the quiet wisdom of seasoned investors to show that a good offense might win you a game, but a strong defense is what wins you the championship of lifelong wealth.

1. The Livermore Paradox: The Tragedy of a One-Trick Pony

To bring this concept to life, Housel contrasts the fates of two men during the epic crash of 1929, only to reveal they ultimately shared the same fatal flaw.

Jesse Livermore was the most famous stock market speculator of his era. A trading prodigy, he had already amassed a fortune by his early 30s. His legend was cemented in October 1929. As the market imploded, wiping out fortunes and ushering in the Great Depression, Livermore had masterfully shorted the market, betting on its decline. In a single day, he made the equivalent of more than $3 billion, becoming one of the richest men in the world. As others, like the real estate developer Abraham Germansky, were driven to ruin and despair, Livermore stood triumphant. He had demonstrated an unparalleled genius for getting wealthy.

But the story doesn’t end there. Overflowing with the confidence and risk-appetite that had served him so well, Livermore continued to make larger and larger bets. He pressed his luck, went deep into debt, and eventually, the market turned against him. The same boldness that made him a king led to his downfall. He lost everything. Broke and ashamed, Jesse Livermore’s story ended in suicide. Germansky was ruined by the crash; Livermore was made by it, but then ruined by the same character traits a few years later. Both men were brilliant at the offensive game of getting rich, but they were utterly inept at the defensive game of staying rich.

This story reveals the core paradox: the optimism and risk-taking that are essential for getting wealthy can become liabilities once wealth is achieved. The confidence that leads you to take a big, successful risk can morph into an arrogance that makes you believe you can’t lose, prompting you to take another, even bigger risk—one that can wipe you out. Staying wealthy requires the opposite: a sense of fear and humility. It demands that you acknowledge that some of your success was due to luck, and that luck can turn at any moment.

2. The Opposing Skillsets: Offense vs. Defense

Housel breaks down the distinct psychological profiles required for the two games of money:

  • Getting Wealthy (Offense): This requires a healthy dose of optimism. You have to believe that the risks you are taking have a good chance of paying off. It requires putting yourself out there, being aggressive, and having the courage to take a shot when others are hesitant. It’s about seeing opportunity and seizing it.
  • Staying Wealthy (Defense): This requires a healthy dose of paranoia. It’s about recognizing that the future may not look like the past and that unforeseen events can destroy you. It’s about humility—the understanding that you are not invincible and that risk is always lurking. And critically, it requires frugality. The ability to say “I have enough” and resist the urge to constantly upgrade your lifestyle prevents you from needing to take ever-greater risks to support ever-greater spending.

The wisdom of the “staying wealthy” mindset is perfectly captured by Michael Moritz, the billionaire head of the venture capital firm Sequoia Capital. When asked about the secret to his firm’s multi-decade success, he didn’t point to brilliant insights or market-timing. He said, “I think we’ve always been afraid of going out of business… We assume that tomorrow won’t be like yesterday. We can’t afford to rest on our laurels.” This is the voice of survival. It is the recognition that longevity is the ultimate competitive advantage, and that the only way to achieve longevity is to prioritize not getting killed over chasing maximum gains.

3. The Unseen Pillar of Success: Survival is the Prerequisite for Compounding

The supreme importance of the survival mindset is rooted in the mathematics of compounding. As discussed in the previous argument, compounding only works if you can give an asset many, many years to grow. Getting wiped out is the ultimate interruption of this process. A 100% loss is not just a temporary setback; it’s a permanent removal from the game. Even a 50% loss requires a 100% gain just to get back to even, a devastating blow to the compounding process.

This is why Housel revisits the story of Warren Buffett, but frames it in a new light. We spend endless hours trying to figure out what Buffett did to achieve his returns. But it’s equally, if not more, important to study what he didn’t do.

  • He didn’t get carried away with debt.
  • He didn’t panic and sell during the 14 recessions he has lived through.
  • He didn’t sully his business reputation, which could have led to ruin.
  • He didn’t attach himself to a single, rigid strategy that would become obsolete.
  • He didn’t burn himself out and quit.

In short, he survived. His survival gave him the longevity that allowed his good returns to compound into an extraordinary fortune. This point is powerfully illustrated with the story of Rick Guerin, the third, lesser-known member of the early Buffett-Munger investment partnership. Mohnish Pabrai once asked Buffett what happened to Rick. Buffett explained that Guerin was just as smart as he and Munger were, but he was “in a hurry.” During the brutal bear market of 1973-74, Guerin was heavily leveraged with margin loans. When the market crashed, he got a margin call and was forced to sell his Berkshire Hathaway shares to Buffett for less than $40 apiece. Buffett and Munger, who avoided leverage, not only survived but were able to take advantage of the situation. Guerin had the skill to get wealthy, but he lacked the defensive skill of staying wealthy, and that made all the difference.

4. Three Pillars of a Survival Mindset

Housel distills this philosophy into three actionable principles for managing your own money:

1. Aim to be Financially Unbreakable, Not to Get the Biggest Returns. The highest goal is not to maximize returns, but to be able to endure any market environment without being forced to sell your assets. This means valuing liquidity and avoiding ruinous debt. Holding a significant amount of cash might feel like a drag on performance during a bull market. The opportunity cost is glaring. But the true return on that cash is not the paltry interest it earns. Its true return is the value of the catastrophic, ill-timed sale it prevents you from making during a bear market. Preventing a single devastating loss can be more beneficial to your lifetime returns than picking a dozen big winners. Being unbreakable means you can stay in the game long enough for compounding to work its magic.

2. Plan on the Plan Not Going According to Plan. This is the essence of having a margin of safety. The world is inherently unpredictable. The last two decades alone have brought 9/11, a housing bubble and bust, a global financial crisis, a record-breaking bull market, and a global pandemic. No one foresaw these events. A financial plan that relies on a specific forecast of the future being correct is fragile and doomed to fail. A robust plan, by contrast, acknowledges uncertainty and builds in room for error. This isn’t just about being conservative; it’s about increasing your chances of success at a given level of risk by ensuring you can survive a wide range of outcomes. A savings rate that allows you to be “OK” even if market returns are half of their historical average is a plan with a margin of safety. It’s a plan built for the real world.

3. Have a “Barbelled Personality”: Be Optimistic about the Future, but Paranoid about What Will Prevent You from Getting to the Future. These two mindsets seem contradictory, but they are essential and complementary. Sensible optimism is the belief that, over the long term, the odds are in your favor. Human ingenuity, the desire for progress, and economic growth will likely lead to a better future and rising markets. History overwhelmingly supports this view, showing a strong upward trend despite a constant barrage of wars, recessions, and disasters. However, you also need short-term paranoia. You must be acutely aware of the landmines that can blow you up on the journey to that optimistic future—recessions, job losses, market crashes, personal emergencies. This paranoia is what motivates you to save, to avoid leverage, and to build that margin of safety. The paranoia ensures your survival, and survival is what allows you to live long enough to reap the rewards of your long-term optimism.

Conclusion: The Unsung Virtue of Defense

In the world of money, the stories of getting rich are exciting, glamorous, and loud. They dominate headlines and conversations. The art of staying rich is quiet, boring, and often invisible. It’s the story of the money not spent, the risks not taken, the crises quietly weathered. But while getting wealthy can be a function of luck and aggressive risk-taking, staying wealthy is a function of skill, discipline, and a deep respect for the unforgiving nature of risk. It requires the humility to know that you can’t control the world, but you can control your own fragility. By prioritizing survival above all else, you give yourself the greatest gift an investor can have: the time for your wealth to compound into something truly extraordinary.